Think Like a Marketer: Secrets to Using LinkedIn to Create a Brand & Uncover Leads

Did you know - 45% of advisors agree that social is more important to their marketing strategy now versus previous years? In a remote-first environment, using LinkedIn to grow your business isn’t optional. Social media expert & previous advisor himself, Graham Aikin will lead this 45 minute session which is tailored to helping plan advisors become LinkedIn gurus. By the end of it, you’ll know how to use the platform's paid and free features to create the “perfect” post, better position your brand, and strategically search for relevant leads in your region.

SPEAKER'S BIO

Graham Aikin has worked in the wealth management industry for almost 20 years. A former wealth manager himself, Graham established his own consultancy in 2012 that provides LinkedIn advice and training to banks, wealth managers, advisers and asset management firms. He has trained over 6,500 advisers to date on the use of LinkedIn as a marketing, business development and lead generation tool. His clients include 8 out of the top 10 largest wealth managers in the UK, as well as firms in the US, Switzerland and Singapore. Graham holds a law degree and both UK and US finance qualifications.

Learn more about Graham's workshops.